store brands
Retailer's own products
Store brands are products manufactured for and sold exclusively by a particular retailer, typically at lower prices than comparable national brands.
Also called private labels or house brands, they range from generic basics to premium lines that rival name-brand quality: The store brand pasta is half the price and tastes the same.
Grocers, pharmacies, and big-box retailers all develop store brands to increase margins and customer loyalty.
- private labelRetailer-branded merchandise
- white labelUnbranded goods for rebranding
- retailersBusinesses selling to public
- supermarketsLarge retail food outlets
- genericNot brand-name
unbranded · no-frills · bottom shelf · Kirkland · Great Value · copycat · no name · groceries · unit pricing · cheaper · bulk buying · retail chains · consumer goods · knockoff · compare · savings · budget · value
- store brandsprivate label, house brands, white label, Kirkland, Great Value
- retailretail sales, Amazon, marketplace, clearance, sale
- grocery storeproduce, meat, dairy, bakery, deli
- grocery storesAldi, Lidl, Penny, checkout, shopping cart
- budget goodsgeneric medicine, instant noodles, ramen noodles, frozen dinners, canned goods
- Consumer Choiceshopping, brands, options, preference, comparison
store, brand, stored, stores, storage, warehouse, storing, storehouse, storages