private label
Store's exclusive brand
Private label refers to products manufactured by one company but sold under another company's brand name, typically a retailer's own brand.
These goods are often positioned as lower-cost alternatives to name-brand products: The store's private label coffee costs half what the national brands charge.
Retailers use private label products to improve profit margins and build customer loyalty to their stores rather than to outside manufacturers.
Retailer's proprietary product line
- own brandRetailer-exclusive product line
- house brandRetailer's proprietary product line
- value brandLow-cost store alternative
- economy brandLower-cost product line
Original parts producer
- outsourcingThird-party task delegation
- supplierSource of goods
- factoryIndustrial production facility
- productionMaking or generating something
packaging · formulation · specification · turnkey · licensing · sourcing · vendor · quality control
Edge of a page
- markupAdded percentage for profit
- cost savingsReduction in expenditure
- competitive pricingPrices set against competitors
- value propositionPromised benefit to customers
market share · differentiation · brand equity · market penetration · price point · profit margin · bargaining power · exclusivity
store brand
Retailer's proprietary product line
- own brandRetailer-exclusive product line
- house brandRetailer's proprietary product line
- value brandLow-cost store alternative
generic brand · economy brand · budget brand · discount brand · mass-market
OEM
Original parts producer
- outsourcingThird-party task delegation
- supplierSource of goods
- factoryIndustrial production facility
production · packaging · formulation · specification · turnkey · licensing · sourcing · vendor · quality control · batch production
margin
Edge of a page
- markupAdded percentage for profit
- cost savingsReduction in expenditure
- competitive pricingPrices set against competitors
value proposition · market share · differentiation · brand equity · market penetration · price point · profit margin · bargaining power · exclusivity · vertical integration
premium tier
organic · craft · curated · upscale · elevated · natural · selective · signature line · small-batch · limited edition
- fashion industryfashion, fashion design, fashion designers, fashion shows, fashion week
- Warehouse ClubsCostco, Sam's Club, membership card, membership fee, bulk buying
- mass marketmass-produced, mainstream, commercial, popular, widespread
- supply chainsupply, supplier, delivering, suppliers, vendor
- private labelstore brands, house brands, generic drugs, generics, no-name brands
- product linesseries, range, collection, edition, line
private labelname brand
Recognized commercial label
premium brand · global brand · luxury brand · designer label · heritage brand
label, private, privacy, labels, privately, labeled, labeling, privation, privateer