off-brand

Not the original

Off-brand describes products that aren't made by well-known or prestigious manufacturers—the generic version rather than the name brand: off-brand cereal, off-brand sneakers.

Extended to people and behavior, it means uncharacteristic or not fitting someone's usual style: That joke was so off-brand for her.

The term often carries connotations of inferior quality or inauthenticity.

generic

knockoff

Unauthorized replica product

discount · budget · copycat · dupe · alternative · substitute · replica · clone · unbranded · white-label

inauthentic

fake

Not the real thing

bogus · sham · pseudo · illegitimate · unauthorized · unlicensed · pirated · contraband · black-market · bootleg

unconventional

quirky

Idiosyncratically unusual

unexpected · nonconformist · weird · oddball · unorthodox · left-field · offbeat · misfit · strange · irregular

Categories
Opposites
brand recognition and prestige

off-brandbrand-name

Proprietary product name

premium · designer · luxury · top-shelf · high-end

authenticity and originality

off-brandoriginal

First or inventive

authentic · genuine · the real thing · official · proprietary

quality perception

off-brandpremium

Added cost for better

top-quality · top-tier · first-rate · superior · high-quality

Family

off, brand, brands, branded, branding, brandless, rebrand, rebranding

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G