service mark
Intangible business emblem
A service mark is a trademark that identifies a service rather than a physical product.
Where trademarks protect brand names on goods, service marks protect the names of businesses, organizations, and services: FedEx is a registered service mark.
The distinction matters legally, though in casual use "trademark" covers both.
Company identifying symbol
- sloganMemorable promotional phrase
- taglineMemorable branding phrase
- wordmarkText-based brand identity
- logotypeBranded identifying graphic
brandmark · brand identity · brand protection · brand recognition · brand equity · visual identity · rebranding
Formal recording of participation
- trademarkRegistered commercial identifier
- intellectual propertyLegal rights over inventions
- USPTOFederal intellectual property agency
- infringementViolation of rights
licensing · legal protection · exclusive rights · unregistered · distinctiveness · ownership · consumer law · dilution
Representational sign or device
- insigniaDistinguishing mark of rank
- badgeWorn symbol of membership
- sealAuthentication stamp or mark
- monogramInterlaced personal initials
device · notice · designation · indicator · superscript · attribution · display
Licensed business operation
- B2BEnterprise-to-enterprise commerce
- B2CSelling directly to individuals
- hospitalityGenerous treatment of guests
- telecommunicationsRemote signal transmission technology
logo
Company identifying symbol
logotype · brandmark · brand identity · brand protection · brand recognition · brand equity · visual identity · rebranding
registration
Formal recording of participation
- trademarkRegistered commercial identifier
- intellectual propertyLegal rights over inventions
- USPTOFederal intellectual property agency
infringement · licensing · legal protection · exclusive rights · unregistered · distinctiveness · ownership · consumer law · dilution · enforcement
emblem
Representational sign or device
monogram · device · notice · designation · indicator · superscript · attribution · display
franchise
Licensed business operation
- B2BEnterprise-to-enterprise commerce
- B2CSelling directly to individuals
- hospitalityGenerous treatment of guests
service markpatent
Obvious; inventor's monopoly
copyright · trade secret · design patent · industrial design · trademark
mark, serve, service, marker, reserve, remarkable, deserve, servant, deserving