aspirational
Reaching for more
Aspirational describes ambitions or desires directed toward achievement, status, or improvement.
An aspirational goal is one you strive toward.
Aspirational brands appeal to consumers who want to signal success or taste.
The word often carries a whiff of striving beyond one's current means: aspirational purchases, aspirational lifestyle.
It can be neutral or faintly mocking, depending on context.
Desire for achievement
- driveOperate a vehicle
- determinationFirmness of purpose
- strivingEarnest sustained endeavor
- perseveranceSustained resolve despite obstacles
tenacity · goal-setting · self-improvement · success-driven · ladder-climbing · status-seeking · hungry · go-getter
Sleeping mind's narrative
- visionAbility to see
- objectivePurpose or goal
- milestoneNotable event marking progress
- targetObject of pursuit
pursuit · quest · aim · purpose · intention · desire · hope · plan
Encouraging effort or ambition
- upliftingEmotionally encouraging
- empoweringGiving authority or confidence
- encouragingGiving confidence or hope
- hopefulFeeling positive expectation
optimistic · affirming · heartening · positive · enlightening · elevating · enriching · stirring
Anticipating future needs
- idealisticPursuing unrealistic standards
- utopianImpractically perfect in conception
- futuristicSuggestive of times ahead
- innovativeIntroducing new ideas
pioneering · trailblazing · progressive · bold · imaginative · dreamer · big-picture · blue-sky
ambition
Desire for achievement
- driveOperate a vehicle
- determinationFirmness of purpose
- strivingEarnest sustained endeavor
perseverance · tenacity · goal-setting · self-improvement · success-driven · ladder-climbing · status-seeking · hungry · go-getter · high-flier
dream
Sleeping mind's narrative
target · pursuit · quest · aim · purpose · intention · desire · hope · plan · resolution
motivational
Encouraging effort or ambition
- upliftingEmotionally encouraging
- empoweringGiving authority or confidence
- encouragingGiving confidence or hope
hopeful · optimistic · affirming · heartening · positive · enlightening · elevating · enriching · stirring · rousing
forward-thinking
Anticipating future needs
- idealisticPursuing unrealistic standards
- utopianImpractically perfect in conception
- futuristicSuggestive of times ahead
innovative · pioneering · trailblazing · progressive · bold · imaginative · dreamer · big-picture · blue-sky · disruptive
upscale
Elegant and expensive
prestige · exclusive · designer · elite · affluent · lifestyle · nouveau · yuppie · white-collar · middle-class
- HollywoodHollywood, Tinseltown, Hollywood Sign, silver screen, movie stars
- Product Tiersluxury, premium, budget, economy, value
- idealisticidealist, idealistic, utopian, quixotic, dreamer
- advisoriesadvisory, guidance, guideline, recommendation, suggestion
- money mindsetsfrugal, thrifty, generous, stingy, greedy
aspirationalunambitious
Lacking desire for achievement
complacent · unmotivated · resigned · aimless · directionless
aspirationalrealistic
True to life
attainable · achievable · practical · mundane · ordinary
- career aspirationsDesired professional trajectory
- hidden aspirationsUndisclosed personal goals
- aspiration pneumoniaLung infection from aspirated material