sandwich board

Walking billboard worn

A sandwich board is a pair of boards bearing advertisements or messages, connected at the top and hung over a person's shoulders so one board hangs in front and one behind—the wearer "sandwiched" between them.

The term extends to similar A-frame signs that stand on the sidewalk without a person: The café put out a sandwich board advertising the lunch special.

advertising

placard

Notice on a board

publicity · branding · message · announcement · flyer · poster · display · visibility · exposure · campaign

protest

picket

Pointed fence stake

activist · protester · striker · slogan · cause · advocacy · placard · chanting · picketing · union

portable

mobile

Capable of movement

ambulatory · carry · movable · transportable · walking · sidewalk · pavement · curbside · passersby · storefront

wearable

tunic

Loose hip-length top

  • tabardSleeveless heraldic overgarment
  • apronWaist-tied protective garment
  • vestSleeveless upper-body garment

straps · harness · shoulders · donning · wearing · costume · outfit · uniform · garment · signholder

Categories
Opposites
advertising method permanence

sandwich boardbillboard

Large outdoor advertising structure

storefront sign · neon sign · brass plaque

sign mobility/portability

sandwich boardbillboard

Large outdoor advertising structure

fixed sign · window display · marquee

advertising technology

sandwich boarddigital billboard

Electronic outdoor advertising screen

electronic display · LED sign · digital signage · social media ad · holographic display

Family

board, boards, sandwich, boarding, boarded, billboard, boarder, sandwiches, blackboard

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G