human billboard

Person wearing promotions

A human billboard is a person who wears or carries advertising in public, either as paid work or as a form of protest or advocacy.

The term ranges from people holding signs on street corners to those with advertisements tattooed on their bodies.

He worked as a human billboard outside the mattress store.

Figuratively, anyone conspicuously displaying a brand or message: She's a walking human billboard for that energy drink.

advertising

sign spinner

Person twirling promotional boards

attention-grabbing · high-visibility · foot traffic

guerrilla

street team

Grassroots marketing group

pop-up · experiential · viral marketing · flash mob · unconventional · low-budget · high-impact · public space

labor

hourly wage

Pay calculated per hour

visibility vest · shift work · gig work · temporary employment · minimum wage · street performer · commission · weather exposure

Categories
Opposites
advertising medium type

human billboardposter

Displayed printed notice

digital display · electronic billboard · neon sign · banner ad · magazine ad

visibility and permanence

human billboardpainted mural

Artwork applied to walls

Family

human, billboard, humans, humane, humanly, humanity, humanities, inhuman, inhumane

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G