remarketers
Those who redistribute
Remarketers are businesses or individuals who purchase goods and resell them, often after repackaging, refurbishing, or repositioning for a different market.
The term appears frequently in technology and automotive industries, where remarketers acquire used equipment or vehicles and sell them to new buyers.
In digital advertising, remarketers target ads to people who have previously visited a website: The remarketers tracked users who abandoned their shopping carts.
Small sweet baked goods
- pixelsDisplay's smallest points
- trackingMonitoring location over time
- behavioralRelating to conduct
- lookalikeOne who closely resembles another
display ads · abandoned cart · cross-device · impression · browser history · customer journey · touchpoints · re-engagement
Act of changing states
- metricsStandards for assessment
- KPIsMeasurable performance benchmarks
- segmentationDivision into sections
- demographicsStatistical population characteristics
personalization · engagement · optimization · attribution · ROI · heat maps · data-driven
Digital advertisements on websites
- ad spacePurchased promotional area
- ad placementWhere advertisements appear
- sponsored contentPaid promotional material
- video adsPromotional clips for products
social ads · interstitials · CPM · impressions · landing pages · call-to-action · A/B testing
Self-operating system design
- workflowsSequences of operational steps
- subscriber listsRegistered audience databases
- opt-inActively choose participation
- unsubscribeWithdraw from mailings
Keeping existing buyers engaged
- repeat purchasesSubsequent orders of same items
- upsellingEncouraging costlier purchases
- cross-sellingRecommending complementary products
- loyalty programsSchemes incentivizing repeat patronage
cookies
Small sweet baked goods
- pixelsDisplay's smallest points
- trackingMonitoring location over time
- behavioralRelating to conduct
lookalike · display ads · abandoned cart · cross-device · impression · browser history · customer journey · touchpoints · re-engagement · attribution
conversion
Act of changing states
- metricsStandards for assessment
- KPIsMeasurable performance benchmarks
- segmentationDivision into sections
demographics · personalization · engagement · optimization · attribution · ROI · heat maps · data-driven
online banners
Digital advertisements on websites
- ad spacePurchased promotional area
- ad placementWhere advertisements appear
- sponsored contentPaid promotional material
video ads · social ads · interstitials · CPM · impressions · landing pages · call-to-action · A/B testing
automation
Self-operating system design
- workflowsSequences of operational steps
- subscriber listsRegistered audience databases
- opt-inActively choose participation
customer retention
Keeping existing buyers engaged
- repeat purchasesSubsequent orders of same items
- upsellingEncouraging costlier purchases
- cross-sellingRecommending complementary products
remarketersmanufacturers
Entities producing goods massively
producers · OEMs · creators · fabricators · end consumers
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