online banners

Digital promotional strips

Online banners are rectangular advertisements displayed on websites, typically appearing at the top, bottom, or sides of a page.

They range from static images to animated graphics designed to attract clicks.

The format dates to the early commercial internet: Those flashing online banners made the site almost unreadable.

Banner blindness describes users' learned tendency to ignore them entirely.

Related

ad network · Google Ads · native advertising · conversions · landing page · call to action · CTR · skyscraper · digital marketing · target audience · above the fold · click · retargeting · typography · interstitial · impressions · text · flash

Categories
Opposites
medium/platform

online bannersprint ads

Promotional content in publications

magazine ads · billboard advertising · outdoor advertising · direct mail · flyers

advertising format type

online bannersorganic content

Non-sponsored online material

native content

Family

online, banners

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Concrete · Everyday, not technical · Rated G