social ads
Platform-promoted paid content
Social ads are paid promotional content on social media platforms like Facebook, Instagram, and TikTok.
Unlike traditional advertising, social ads can target users based on demographics, interests, and behavior, and often blend into feeds alongside organic content: We're putting most of our budget into social ads this quarter.
The format typically encourages engagement—likes, shares, comments—rather than passive viewing.
- sponsoredFinancially supported an endeavor
- targetedChosen for specific attention
- promotedAdvanced in rank
- campaignOrganized effort toward goal
- ad spendFunds for paid promotion
clicks · click through · impressions · engagement · newsfeed · banner · reach · audience · pixel · retargeting · boosted · viral · influencer · scroll · call to action · algorithm · conversion · lead generation
- marketingdigital marketing, ad campaign, advertisements, brand strategy, brand
- social mediaposts, post, influencer status, followers, tweet
- digital adsbanners, pop-ups, interstitials, overlays
- marketing termsmarket research, target audience, brand recognition, branding, positioning
- social shoppinglive shopping, link in bio, haul videos, group buying, Facebook Marketplace
- ad techAdSense, ad targeting, DoubleClick, ad spend, retargeting
social adsorganic content
Non-sponsored online material
viral content · user-generated content · word-of-mouth · word of mouth
social adsprint ads
Promotional content in publications
television commercials · billboard advertising · newspaper ads · magazine ads · direct mail
social, ads, society, societal, socialize, socialization, sociable, sociability, socially