end consumers
Ultimate product users
End consumers are the people who ultimately use a product or service, as opposed to businesses that buy goods to resell or incorporate into other products.
A manufacturer sells to distributors, distributors sell to retailers, and retailers sell to end consumers.
The term emphasizes the final link in a supply chain: Marketing campaigns target end consumers directly.
Sometimes shortened to just consumers.
- customersPeople who purchase goods
- buyersThose who obtain goods
- target audienceIntended recipients of content
- end usersUltimate product recipients
- retailSales to end users
shopping cart · purchase · final sale · shopper · psychographics · clients · demand · cultural influences · patrons · preferences · marketplace · customer feedback · e-commerce platforms · subscriber · unboxing · decision-making · impulse purchases · retail therapy
end consumersmanufacturers
Entities producing goods massively
producers · wholesalers · distributors · suppliers · retailers
end consumersproducers
Those who create goods
creators · makers · manufacturers · fabricators · assemblers
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