ad space
Sold media real-estate
Ad space is the area—physical or digital—allocated for advertisements.
On a webpage, ad space might be a banner or sidebar; in print, a portion of a page; on a billboard, the entire surface.
Publishers sell ad space to generate revenue: We're running low on ad space for the holiday issue.
The term treats attention as real estate.
- banner adOnline promotional display strip
- bannerDisplayed strip with message
- billboardLarge outdoor advertising structure
- placementPutting somewhere specific
- inventoryCatalog of held assets
impression · click · sponsor · sponsored content · sidebar · pop up ad · popup · slot · campaign · ad revenue · revenue · publisher · premium · native · display ad · display · header · above the fold
- advertisingad, ad campaign, ad campaigns, promotional campaign, campaign
- marketingdigital marketing, ad campaign, advertisements, brand strategy, brand
- outdoor advertisingbillboards, bus shelters, digital billboards, roadside signs, vehicle wraps
- print adsad, ad placement, classified ad, display ad, magazine ad
- digital adsbanners, pop-ups, interstitials, overlays
- promotional calendars
ad spaceorganic content
Non-sponsored online material
user-generated content · editorial · journalism · articles · news coverage
space, ads, spaces, spaced, spacing, spacious, spaciousness, spatial, spatially