interstitials
Pop-up commercial breaks
Interstitials are advertisements or content that appear between main content segments—typically full-screen ads that display while a webpage loads or between levels of a mobile game.
The term comes from interstice, a gap or space between things.
In medicine, interstitial refers to spaces between tissues: interstitial fluid, interstitial lung disease.
The advertising sense dominates in tech contexts: The app's interstitials are so annoying I deleted it.
Appearing suddenly, briefly
- pre-rollAdvertisement before streaming content
- mid-rollAdvertisement within content
- splash screenInitial display during startup
- takeoverAssuming command of something
overlay · click-through · impression · skip button · banner · modal · autoplay · conversion
Inherent imperfection or fault
- vacancyUnoccupied space or position
- latticeOpenwork of crossed strips
- atomElement's smallest unit
- impuritySubstance degrading another's quality
diffusion · doping · migration · site · solid-state · insertion · ion · electrode
Supportive biological matrix
- stromaSupportive tissue framework
- fibroblastFiber-producing connective cell
- collagenStructural body protein
- ground substanceExtracellular amorphous material
fluid · lymph · edema · spaces · cellular · membrane · parenchyma · infiltrate
Point of beginning
- vestibuleEnclosed space between doors
- corridorEnclosed connecting walkway
- passagewayEnclosed route between spaces
- atriumRoofed central hall
lobby · foyer · antechamber · transitional · liminal · in-between · buffer · circulation
Illness of breathing organs
- pneumonitisLung tissue inflammation
- inflammationProtective tissue response
- infiltrateEnter secretly to observe
- alveolarOf tooth sockets
CT scan · dyspnea · restrictive · scarring · diffuse · honeycombing · biopsy · prognosis
pop-up
Appearing suddenly, briefly
- pre-rollAdvertisement before streaming content
- mid-rollAdvertisement within content
- splash screenInitial display during startup
takeover · overlay · click-through · impression · skip button · banner · modal · autoplay · conversion · CPM
defect
Inherent imperfection or fault
impurity · diffusion · doping · migration · site · solid-state · insertion · ion · electrode · battery
connective tissue
Supportive biological matrix
- stromaSupportive tissue framework
- fibroblastFiber-producing connective cell
- collagenStructural body protein
ground substance · fluid · lymph · edema · spaces · cellular · membrane · parenchyma · infiltrate · fibrous
threshold
Point of beginning
- vestibuleEnclosed space between doors
- corridorEnclosed connecting walkway
- passagewayEnclosed route between spaces
atrium · lobby · foyer · antechamber · transitional · liminal · in-between · buffer · circulation · hallway
lung disease
Illness of breathing organs
- pneumonitisLung tissue inflammation
- inflammationProtective tissue response
- infiltrateEnter secretly to observe
alveolar · CT scan · dyspnea · restrictive · scarring · diffuse · honeycombing · biopsy · prognosis · chronic
interstitialsbanner ads
Website promotional graphics
sidebar ads · embedded ads · display ads · text links · skippable ads
- interstitial faunaOrganisms inhabiting sediment spaces