midroll
Interrupting video commercial
Midroll refers to an advertisement that plays during the middle of video or audio content, as opposed to before (preroll) or after (postroll).
The term comes from online streaming and podcasting: The podcast has two midroll ads.
Midroll interrupts content already in progress, often at natural breaks, and typically commands higher rates than preroll because viewers are already engaged.
Paid broadcast promotion
- sponsorFunder of activities
- sponsorshipFunded endorsement arrangement
- promotionRank increase or publicity
- endorsementFormal expression of support
spot · plug · pitch · promo-code · native · integration · placement · monetization
Recorded moving imagery
- playbackReproducing recorded media
- bufferingTemporary data accumulation
- viewerOne who observes visually
- on-demandAvailable upon request
platform · content · binge-watching · subscription · YouTube · Twitch · webisode · VOD
Serialized content unit
- segmentDistinct part of whole
- listenerOne who attends aurally
- audienceGathered viewers collectively
- engagementCommitment to wed or attend
content · influencer · reach · download · subscriber · feed · timestamp · chapter
Forceful interruption of process
- annoyanceState of being bothered
- distractionThing diverting one's attention
- interferenceUnwelcome involvement in affairs
- intrusionUnauthorized entry into space
inconvenience · nuisance · jarring · unwelcome · unskippable · breaks · insertion · interlude
commercial
Paid broadcast promotion
- sponsorFunder of activities
- sponsorshipFunded endorsement arrangement
- promotionRank increase or publicity
endorsement · spot · plug · pitch · promo-code · native · integration · placement · monetization · jingle
video
Recorded moving imagery
- playbackReproducing recorded media
- bufferingTemporary data accumulation
- viewerOne who observes visually
on-demand · platform · content · binge-watching · subscription · YouTube · Twitch · webisode · VOD · player
episode
Serialized content unit
engagement · content · influencer · reach · download · subscriber · feed · timestamp · chapter · series
disruption
Forceful interruption of process
- annoyanceState of being bothered
- distractionThing diverting one's attention
- interferenceUnwelcome involvement in affairs
intrusion · inconvenience · nuisance · jarring · unwelcome · unskippable · breaks · insertion · interlude · pause