ad buy
Campaign spending category
An ad buy is a purchase of advertising space or time across media channels.
The term treats advertising inventory as a commodity to be bought in bulk: The campaign made a major ad buy in swing states, They're planning a $2 million ad buy for the product launch.
Common in political campaigns and marketing, where strategists allocate budgets across television, radio, digital, and print placements.
- mediaInformation distribution channels
- campaignOrganized effort toward goal
- televisionBroadcast viewing device
- spotMark or location
- commercialPaid broadcast promotion
time slot · airtime · placement · impressions · reach · budget · spend · political · swing state · digital · banner · slots · network · broadcast · ratings · target · audience · prime time
ad buyword of mouth
Information passed through conversation
viral content · press coverage · news coverage · user-generated content · social sharing
ad, buy, ads, buys, buying, bought, buyer, buyers, advertisement