white-label
Generic, awaiting branding
White-label describes products or services manufactured by one company but sold under another company's brand.
A white-label software platform lets businesses rebrand it as their own.
The term comes from the idea of a blank label ready for someone else's branding.
They offer white-label solutions for small retailers.
As a verb, to white-label something is to rebrand it for resale.
Original parts producer
- resellerMerchant who redistributes goods
- B2BEnterprise-to-enterprise commerce
- licensingGranting official permission
- outsourcingThird-party task delegation
rebranding · turnkey · partnership · wholesale · distribution · supplier · vendor · manufacturing
Fit for commercial identity
- configurableAble to be adjusted
- adaptableAble to adjust readily
- tailoredAdjusted to fit exactly
- bespokeMade to individual specifications
modifiable · personalized · rebrandable · skinnable · themed · flexible · custom-built · adjustable
Without identifying marks
- off-the-shelfPrepackaged and ready-to-use
- standardizedMade uniform across cases
- commodityFungible traded good
- interchangeableAble to replace another
stock · vanilla · undifferentiated · mass-produced · template · boilerplate · anonymous · no-name
OEM
Original parts producer
- resellerMerchant who redistributes goods
- B2BEnterprise-to-enterprise commerce
- licensingGranting official permission
outsourcing · rebranding · turnkey · partnership · wholesale · distribution · supplier · vendor · manufacturing · retailers
brandable
Fit for commercial identity
- configurableAble to be adjusted
- adaptableAble to adjust readily
- tailoredAdjusted to fit exactly
bespoke · modifiable · personalized · rebrandable · skinnable · themed · flexible · custom-built · adjustable · plug-and-play
unbranded
Without identifying marks
- off-the-shelfPrepackaged and ready-to-use
- standardizedMade uniform across cases
- commodityFungible traded good
interchangeable · stock · vanilla · undifferentiated · mass-produced · template · boilerplate · anonymous · no-name · plain
- outsourcingoutsourcing, outsource, offshore, offshoring, nearshoring
- brandingbrand identity, brand, brand equity, taglines, logos
- commercializationcommercialize, monetize, market, sell, merchandise
white-labelproprietary
Legally owned, restricted use
bespoke · custom-built · in-house · exclusive · original
white, label, labels, labeled, labelling, relabel, relabeling, mislabeled, labeller