beauty gurus

Makeup tutorial creators

Beauty gurus are social media personalities who build followings by sharing makeup tutorials, skincare routines, and product reviews.

The term emerged with YouTube culture in the 2010s and carries slight irony—guru suggests spiritual wisdom, but these influencers teach contouring and foundation matching.

She learned everything about eyeshadow from beauty gurus on Instagram.

Related

get ready with me · subscribers · subscriber count · reviews · palettes · swatches · false lashes · contour · highlight · sponsorships · sponsored content · affiliate links · filters · ring light · followers · glam · flawless · blending

Categories
Opposites
expertise legitimacy

beauty gurusestheticians

Skincare treatment professionals

content domain

beauty gurusmechanics

Science of motion

professional credentials

beauty gurusdermatologists

Physicians specializing in skin

Family

beauty, guru, beauties, beautiful, beautifully, beautify, beautification, beauteous, gurus

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Concrete · Everyday, not technical · Rated G