monetizations
Turning assets profitable
Monetizations are acts or instances of converting something into revenue.
The word appears most often in discussions of digital content and online platforms: YouTube monetizations depend on ad revenue and watch time.
A business might pursue multiple monetizations of the same asset—licensing, subscriptions, and advertising simultaneously.
Granting official permission
- syndicationMulti-outlet content distribution
- royaltiesOngoing payments to creators
- streaming rightsAuthorization to broadcast digitally
- merchandiseCommercial products offered
sponsorships · patronage · crowdfunding · tip jars · exclusive content · influencer partnerships · product placement · endorsements
Transactions within downloaded software
- subscriptionsRecurring access agreements
- paywallsOnline subscription barriers
- freemiumHybrid monetization approach
- ad revenueIncome from paid promotions
microtransactions · affiliate links · sponsored content · SaaS · pay-per-click · display ads · native advertising · membership fees
Channels generating business income
- commercializationProfit-driven market introduction
- market strategiesPlans for selling successfully
- upsellingEncouraging costlier purchases
- cross-sellingRecommending complementary products
bundling · franchise fees · licensing agreements · venture funding · equity stakes · dividends · brand partnerships · wholesale
Tradeable financial assets
- bondsTies that unite
- quantitative easingAsset purchases to boost economy
- central bankingState management of currency
- fiscal policyState spending and taxation
treasury notes · derivatives · financial instruments · capital markets · sovereign debt
licensing
Granting official permission
- syndicationMulti-outlet content distribution
- royaltiesOngoing payments to creators
- streaming rightsAuthorization to broadcast digitally
merchandise · sponsorships · patronage · crowdfunding · tip jars · exclusive content · influencer partnerships · product placement · endorsements · book deals
in-app purchases
Transactions within downloaded software
- subscriptionsRecurring access agreements
- paywallsOnline subscription barriers
- freemiumHybrid monetization approach
ad revenue · microtransactions · affiliate links · sponsored content · SaaS · pay-per-click · display ads · native advertising · membership fees · digital downloads
revenue streams
Channels generating business income
- commercializationProfit-driven market introduction
- market strategiesPlans for selling successfully
- upsellingEncouraging costlier purchases
cross-selling · bundling · franchise fees · licensing agreements · venture funding · equity stakes · dividends · brand partnerships · wholesale · transaction fees
securities
Tradeable financial assets
- bondsTies that unite
- quantitative easingAsset purchases to boost economy
- central bankingState management of currency
fiscal policy · treasury notes · derivatives · financial instruments · capital markets · sovereign debt
monetizationscharity work
Unpaid service helping others
philanthropy · volunteering · pro bono work · giving away · charitable giving
monetizationsopen access
Free public scholarly content
open source · creative commons · public domain · freeware · shareware
monetizationsgiveaways
Items distributed free
freebies · subsidies · grants · endowments · demonetizations