marketeers
Those selling goods
Marketeers are people engaged in marketing or promoting products, services, or ideas.
The term often carries a slightly dismissive tone, suggesting aggressive or manipulative sales tactics: The marketeers descended on the conference with their glossy brochures.
In British usage, a marketeer may simply be someone who sells goods at a market.
Black marketeers trade in illegal or restricted goods.
Creating distinctive identity
- commercialsPaid promotional broadcasts
- campaignsOrganized efforts toward goals
- slogansCatchy promotional catchphrases
- targetingSelecting as objective
demographics · billboards · jingles · endorsements · copywriting · publicity · advertorials · testimonials
People with online sway
- ambassadorsOfficial diplomatic representatives
- endorsersThose who publicly approve
- spokespersonsOfficial organizational communicators
- evangelistsZealous advocates for causes
advocates · champions · boosters · sponsors · affiliates · testimonials · word-of-mouth · viral
Division into sections
- positioningArranging in specific locations
- analysisMethodical study of parts
- forecastingEstimating future conditions
- metricsStandards for assessment
benchmarking · insights · targeting · differentiation · pricing · data-driven · focus-groups · surveys
Goes in front
- prospectsExpected future outcomes
- conversionAct of changing states
- pipelineLong-distance fluid transport tube
- closingFinal stage of something
cold-calling · prospecting · upselling · cross-selling · quotas · commissions · pitches · accounts
Improving site discoverability
- SEMAds or microscopy abbreviation
- analyticsSystematic examination of datasets
- clickthroughAct of selecting hyperlink
- engagementCommitment to wed or attend
algorithms · retargeting · programmatic · pay-per-click · funnels · automation · newsletters · podcasts
branding
Creating distinctive identity
- commercialsPaid promotional broadcasts
- campaignsOrganized efforts toward goals
- slogansCatchy promotional catchphrases
targeting · demographics · billboards · jingles · endorsements · copywriting · publicity · advertorials · testimonials · infomercials
influencers
People with online sway
- ambassadorsOfficial diplomatic representatives
- endorsersThose who publicly approve
- spokespersonsOfficial organizational communicators
evangelists · advocates · champions · boosters · sponsors · affiliates · testimonials · word-of-mouth · viral · sampling
segmentation
Division into sections
- positioningArranging in specific locations
- analysisMethodical study of parts
- forecastingEstimating future conditions
metrics · benchmarking · insights · targeting · differentiation · pricing · data-driven · focus-groups · surveys
leads
Goes in front
- prospectsExpected future outcomes
- conversionAct of changing states
- pipelineLong-distance fluid transport tube
closing · cold-calling · prospecting · upselling · cross-selling · quotas · commissions · pitches · accounts · negotiation
SEO
Improving site discoverability
- SEMAds or microscopy abbreviation
- analyticsSystematic examination of datasets
- clickthroughAct of selecting hyperlink
engagement · algorithms · retargeting · programmatic · pay-per-click · funnels · automation · newsletters · podcasts
marketeerscustomers
People who purchase goods
consumers · buyers · purchasers · shoppers · end users
marketeersregulators
Entities enforcing compliance
skeptics · critics · cynics · watchdogs · detractors
marketeersanti-capitalists
Opponents of free markets
regulators · purists · idealists · socialists · communists
- free marketeerAdvocate for unregulated commerce
- black marketeerIllegal goods trader
- gray marketeerSeller outside official channels