focus-groups
Market research sessions
Focus groups are small gatherings of people assembled to discuss a product, idea, or issue while researchers observe their reactions.
Marketers and political campaigns use them to test messaging before wider release.
As a verb, to focus-group something is to subject it to this process, often with the implication of over-testing: The slogan was focus-grouped to death.
One who presates proceedings
- facilitatorNeutral process guide
- recruitmentSeeking new personnel
- screeningEvaluative selection process
- protocolPrescribed conduct rules
guide · incentives · honorarium · quota · segmentation · homogeneity · saturation · debriefing
Relating to characteristics, not quantities
- sampleSubset for study
- recruitmentSeeking new personnel
- demographicsStatistical population characteristics
- psychographicsConsumer personality-based segmentation
coding · findings · insights · themes · patterns · quotes · verbatims · report
Those actively involved
- respondentsThose who answer queries
- panelistsDiscussion group members
- demographicsStatistical population characteristics
- screenerOne who evaluates first
quota · homogeneous · heterogeneous · dyad · triad · strangers · pre-existing
Act of taking part
- groupthinkConformity-driven poor decisions
- rapportHarmonious mutual connection
- interactionReciprocal action between parties
- body-languagePhysical signals conveying meaning
consensus · dissent · tangent · crosstalk · probing · follow-up · conformity · influence
Protective product enclosure
- advertisingPaid promotional communication
- campaignOrganized effort toward goal
- positioningArranging in specific locations
- messagingSending written digital communications
tagline · taste-test · prototype · usability
Skill or equipped premises
- virtualExisting in effect, not fact
- onlineNetwork-connected state
- in-personActually there, bodily
- microphonesAudio input devices
moderator
One who presates proceedings
- facilitatorNeutral process guide
- recruitmentSeeking new personnel
- screeningEvaluative selection process
protocol · guide · incentives · honorarium · quota · segmentation · homogeneity · saturation · debriefing · probing
qualitative
Relating to characteristics, not quantities
- sampleSubset for study
- recruitmentSeeking new personnel
- demographicsStatistical population characteristics
psychographics · coding · findings · insights · themes · patterns · quotes · verbatims · report · synthesis
participants
Those actively involved
- respondentsThose who answer queries
- panelistsDiscussion group members
- demographicsStatistical population characteristics
screener · quota · homogeneous · heterogeneous · dyad · triad · strangers · pre-existing
participation
Act of taking part
- groupthinkConformity-driven poor decisions
- rapportHarmonious mutual connection
- interactionReciprocal action between parties
body-language · consensus · dissent · tangent · crosstalk · probing · follow-up · conformity · influence
packaging
Protective product enclosure
- advertisingPaid promotional communication
- campaignOrganized effort toward goal
- positioningArranging in specific locations
messaging · tagline · taste-test · prototype · usability
facility
Skill or equipped premises
microphones · webcams · transcription · note-taking · refreshments
focus-groupsquantitative research
Empirical study using numbers
statistical analysis · controlled experiments · laboratory experiments · A/B testing · field experiments
focus, group, focused, grouping, focusing, groups, focuses, unfocused, refocus