client retention
Sustained patron relationships
Client retention is a business's ability to keep its existing customers over time, rather than losing them to competitors or disengagement.
Companies measure retention rates and invest in strategies—loyalty programs, customer service, follow-up communications—to maintain relationships: Our client retention improved after we redesigned the onboarding process.
The term reflects the understanding that retaining customers typically costs less than acquiring new ones.
- loyalty programsSchemes incentivizing repeat patronage
- repeat businessRecurring customer transactions
- churn rateCustomer departure frequency
- personalized marketingPromotion tailored to individuals
- trust-buildingEstablishing mutual confidence
relationship building · account management · habit formation · satisfaction surveys · customer engagement · upselling · chatbots · cross-selling · social proof · feedback loops · onboarding · subscription model
- intangible assetsintangible assets, patent, copyright, trade secret, brand
- practice managementoffice management, billing, invoicing, payroll, staffing
- salon managementappointments, bookings, staff training, staff hiring, pricing
- law practicelaw firm, law office, legal fees, billing, case files
- marketingadvertising, digital marketing, ad campaign, advertisements, ads
- gym managementmembership, memberships, personal training, trainers, scheduling
client retentioncustomer acquisition
Winning new paying clients
lead generation · prospecting · business development · market expansion
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