social media marketing
Online brand outreach
Social media marketing is the use of platforms like Facebook, Instagram, and TikTok to promote products, services, or brands.
It encompasses paid advertising, organic content creation, and community engagement.
The field has spawned its own industry of specialists, influencers, and analytics tools: She built her career in social media marketing.
- FacebookDominant social media platform
- advertisingPaid promotional communication
- sponsored postPaid promotional content
- TwitterMicroblogging social network
- InstagramPhoto-sharing social platform
LinkedIn · branding · Pinterest · TikTok · target audience · analytics · A/B testing · YouTube · Snapchat · ROI · Reddit · shares · clicks · click-through rate · public relations · promotion · notifications · platform
- Marketing Topicspublic relations, brand management, market research, personal branding
- book promotionbook launch, book tour, book signing, book signings, book trailer
- digital marketingSEO, SEM, lead generation, landing pages, conversion rate
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- e-commercecheckout, shopping cart, online shopping, cart, online retail
- Consumer Shoppingshopping, retail, checkout, purchasing, online shopping
marketing channel/medium
social media marketingprint media
Published physical periodicals
print advertising · billboard advertising · radio advertising · direct mail · door-to-door sales