conversion rates
Success ratio measurements
Conversion rates measure the percentage of people who take a desired action out of those who had the opportunity.
In marketing, this typically means visitors who become customers: Our conversion rates jumped after we redesigned the checkout page.
The term appears in e-commerce, advertising, and sales contexts.
A high conversion rate suggests effective persuasion; a low one signals friction somewhere in the process.
- payWages for work
- A/B testingComparing two variants' performance
- sales funnelStaged buying journey model
- add to cartSave for online purchase
- cartVehicle for hauling
choose · click · click through · call to action · retargeting · customer acquisition · performance metrics · consumer behavior · percentage · user experience · market segmentation · ratio · landing page · calculation · target audience · proportion · lead generation · optimize
- analyticsanalytics, metrics, dashboards, KPI, dashboard
- ad techGoogle Ads, Facebook Ads, AdSense, ad targeting, DoubleClick
- Growth Marketinggrowth hacking, viral marketing, referral programs, retention, funnel
- sales techCRM, Salesforce, HubSpot, sales forecasting, lead generation
- tourism metricshotel occupancy, ADR, GOP, international arrivals, guest satisfaction
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
conversion ratesimpressions
Effects on the mind
page views · reach · site visits · eyeballs · vanity metrics
rate, convert, conversion, rates, converted, convertible, converting, converter, converters