customer churn
Subscribers stopping service
Customer churn is the rate at which customers stop doing business with a company over a given period.
The term comes from the image of constant turnover—customers churning in and out.
Businesses track churn as a key metric, since acquiring new customers typically costs more than retaining existing ones: We need to reduce customer churn by improving our support response times.
High churn signals dissatisfaction; low churn suggests loyalty.
- attritionGradual reduction through loss
- retentionContinued holding or possession
- defectionAbandoning one's loyalty
- cancellationVoiding of plans
- cancel buttonInterface element halting operations
subscriber · loyalty · turnover · exodus · abandonment · dissatisfaction · red flag · renewal · lapsed · inactive · unsubscribe · exit survey · downgrade · switching · competitor · lifetime · engagement · decline
customer churncustomer retention
Keeping existing buyers engaged
customer loyalty · brand loyalty · repeat business · customer engagement · customer satisfaction
customer, churn, custom, customs, customary, customize, customized, customization, customers