account management

Customer relationship handling

Account management is the ongoing work of maintaining relationships with clients or customers after a sale.

In business contexts, it involves ensuring customer satisfaction, identifying opportunities for additional services, and serving as the primary point of contact: She moved from sales into account management.

The term also refers to handling administrative aspects of accounts—passwords, permissions, billing—in software and financial services.

Related

customer retention · budgeting · client satisfaction · contract · transaction · escalation · upselling · cost analysis · negotiation · onboarding · churn · renewal · touch base · market analysis · handshake · profit margins · CRM · handoff

Categories
Opposites
customer lifecycle stage

account managementcustomer acquisition

Winning new paying clients

prospecting · lead generation · business development · hunting · cold outreach

business function focus

account managementprocurement

Obtaining goods externally

administrative functions · supply chain management · product development · manufacturing · facilities management

relationship orientation

account managementdisengagement

Withdrawal from involvement

Family

account, management

Familiarity
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Profile
Used worldwide · Timeless · Abstract · Rated G