trade shows

Vendor convention floors

Trade shows are industry events where companies display products and services to potential buyers, typically in convention centers with rows of booths and exhibits.

Attendance is usually limited to professionals in the field rather than the general public: We picked up some new vendors at the trade show in Las Vegas.

Also called trade fairs or expos.

Opposites
sales channel type

trade showsbrick-and-mortar stores

Shops with street addresses

flagship stores · retail outlets · shopping malls · online marketplaces · e-commerce platforms

audience accessibility

trade showscommunity festivals

Public gatherings for residents

county fairs · street markets · flea markets · farmers markets · open houses

business interaction mode

trade showsvirtual conferences

Gatherings held via internet

digital catalogs · telemarketing · social media marketing · cold calling · direct mail

Family

show, trade, trader, trading, trademark, traded, trades, tradesman, trade-off

Familiarity
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Profile
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