paid endorsements
Compensated public recommendations
Paid endorsements are promotional statements or appearances where someone receives compensation for recommending a product, service, or brand.
Celebrities, athletes, and influencers commonly provide paid endorsements: The actress signed a paid endorsement deal with the cosmetics company.
Regulations often require disclosure of paid endorsements to distinguish them from genuine personal recommendations.
- sponsorshipFunded endorsement arrangement
- brand dealPaid promotional partnership
- influencerPerson with promotional reach
- celebrityWidely recognized public figure
- advertisementPaid promotional message
sponsored content · brand · deal · affiliate link · promotion · influencer marketing · ambassador · contract · testimonial · commercial · money · shill · selling out · product · Instagram · hashtag · ad disclosure · disclosure
- stealth advertisingnative advertising, sponsored content, branded content, advertorials, hidden ads