catchword
Popular repeated expression
A catchword is a word or phrase that encapsulates a movement, era, or idea—something repeated until it becomes representative: Sustainability became the catchword of the environmental movement.
In printing, a catchword is the first word of the following page printed at the bottom of the current page, a practice from early books to help binders keep pages in order.
Brief moral principle
- aphorismTerse general truth
- adageTraditional pithy truth
- proverbTraditional saying expressing truth
- sayingShort, wise expression
dictum · precept · axiom · epigram · mantra · creed · tenet · philosophy
Memorable branding phrase
- jingleBrief advertising melody
- straplineBrief promotional phrase
- soundbiteBrief broadcast excerpt
- hookCurved catching device
headline · advertising · branding · campaign · marketing · promotional · publicity · trademark
Currently gaining widespread attention
- viralSpreading quickly online
- hypeExaggerated promotional fanfare
- zeitgeistEra's dominant mentality
- voguePrevailing popular style
fashionable · clickbait · meme · bandwagon · talking-point · watercooler · hashtag · mainstream
Act of redoing
- refrainAbstain from acting
- anaphoraRepeated opening words
- emphasisStress given to something
- memorableWorth holding onto
persuasion · oratory · speech · debate · rallying · audience · delivery · punchline
Subject-specific vocabulary
- lingoGroup-specific vocabulary
- argotGroup-specific coded speech
- slangInformal in-group vocabulary
- vernacularEveryday regional speech
parlance · lexicon · neologism · shibboleth · colloquialism · technobabble · acronym · shorthand
maxim
Brief moral principle
saying · dictum · precept · axiom · epigram · mantra · creed · tenet · philosophy · ethos
tagline
Memorable branding phrase
hook · headline · advertising · branding · campaign · marketing · promotional · publicity · trademark · billboard
trending
Currently gaining widespread attention
vogue · fashionable · clickbait · meme · bandwagon · talking-point · watercooler · hashtag · mainstream · popular
repetition
Act of redoing
memorable · persuasion · oratory · speech · debate · rallying · audience · delivery · punchline · soundbite
terminology
Subject-specific vocabulary
vernacular · parlance · lexicon · neologism · shibboleth · colloquialism · technobabble · acronym · shorthand · cant
- vocabularywords, new words, term, terms, definition
- word phraseslost for words, at a loss for words, in other words, put into words, beyond words
- book historybookbinding, colophon, edition, folio, frontispiece
- printingprinting press, letterpress, printing, lithographers, offset printing
- catchphraseswhy so serious, cowabunga, good grief, yabba dabba doo, dy-no-mite
- maximsmaxim, adage, proverb, saying, aphorism
catchwordarchaism
Obsolete but preserved phrasing
obsolete term · dead letter · technical term · jargon · neologism
catchwordjargon
Specialized professional vocabulary
technical term · gobbledygook · specialized vocabulary · circumlocution · esoterica