strapline
Catchy marketing phrase
A strapline is a secondary headline or slogan, typically appearing beneath a main title or logo.
In journalism, it's a subsidiary headline that elaborates on the main one.
In advertising and branding, it's a memorable phrase that captures a company's identity: Nike's strapline "Just Do It" became iconic.
The term is more common in British than American English, where tagline is preferred.
Memorable branding phrase
- catchphraseSignature line of words
- mottoGuiding behavioral phrase
- mantraRepeated focus phrase
- hookCurved catching device
soundbite · rallying cry · one-liner · punchline · byword · watchword · war cry · battle cry
Easy to remember
- memorableWorth holding onto
- punchyForceful and concise
- succinctExpressed with minimal words
- snappyQuick and clever
clever · witty · pithy · concise · impactful · resonant · sticky · viral
Company identifying symbol
- identityWho someone is
- trademarkRegistered commercial identifier
- brandmarkDistinctive commercial emblem
- brandCompany's product line name
signature · hallmark · positioning · messaging · voice · tone · recognition · recall
tagline
Memorable branding phrase
- catchphraseSignature line of words
- mottoGuiding behavioral phrase
- mantraRepeated focus phrase
hook · soundbite · rallying cry · one-liner · punchline · byword · watchword · war cry · battle cry · mission statement
catchy
Easy to remember
snappy · clever · witty · pithy · concise · impactful · resonant · sticky · viral · engaging
logo
Company identifying symbol
- identityWho someone is
- trademarkRegistered commercial identifier
- brandmarkDistinctive commercial emblem
brand · signature · hallmark · positioning · messaging · voice · tone · recognition · recall · awareness
campaign
Organized effort toward goal
- marketingPromoting goods to consumers
- billboardLarge outdoor advertising structure
- posterDisplayed printed notice
commercial · jingle · banner · endorsement · publicity · brochure · placard · promotion · launch · copy
subheading
Secondary section title
- newspapersnewspaper, headlines, news, articles, article
- slogansJust Do It, Got Milk, slogan, tagline, catchphrase
straplinebanner headline
Full-width newspaper title
headline · masthead · splash · lead story · screamer