catchwords
Phrases that stick
Catchwords are words or phrases designed to attract attention or be easily remembered, often used in advertising, politics, or popular movements.
A catchword encapsulates an idea in a memorable way, making it useful for slogans and rallying cries.
In printing and publishing, catchwords historically referred to the first word of a page printed at the bottom of the preceding page to help binders keep pages in order.
The campaign's catchwords dominated headlines for weeks.
Memorable promotional phrase
- mottoGuiding behavioral phrase
- rallying cryPhrase uniting supporters
- soundbiteBrief broadcast excerpt
- talking pointPre-crafted argument for repetition
buzzword · platform · manifesto · rhetoric · propaganda · stump speech · messaging · spin
Memorable branding phrase
- jingleBrief advertising melody
- sloganMemorable promotional phrase
- hookCurved catching device
- memorable lineWords people recall
marketing · copy · pitch · headline · byline · strapline · call to action · branding
Era's dominant mentality
- trendingCurrently gaining widespread attention
- viralSpreading quickly online
- memeShared online humor
- idiomFixed phrase, opaque meaning
vernacular · parlance · lingo · street talk · social media · hashtag · expression · colloquialism
Top line of document
- running headRecurring top-of-page title
- page markerReading position indicator
- alphabeticalOrdered by letter sequence
- indexAlphabetical guide to contents
lexicon · glossary · reference · navigation · headword · lemma · finder · pagination
News article title
- bannerDisplayed strip with message
- kickerOne who boots balls
- leadDense metal, symbol Pb
- bylineArticle author identification
pull quote · subhead · teaser · front page · masthead · column header · slug · deck
slogan
Memorable promotional phrase
- mottoGuiding behavioral phrase
- rallying cryPhrase uniting supporters
- soundbiteBrief broadcast excerpt
talking point · buzzword · platform · manifesto · rhetoric · propaganda · stump speech · messaging · spin · tagline
tagline
Memorable branding phrase
memorable line · marketing · copy · pitch · headline · byline · strapline · call to action · branding · positioning
zeitgeist
Era's dominant mentality
idiom · vernacular · parlance · lingo · street talk · social media · hashtag · expression · colloquialism · neologism
header
Top line of document
- running headRecurring top-of-page title
- page markerReading position indicator
- alphabeticalOrdered by letter sequence
index · lexicon · glossary · reference · navigation · headword · lemma · finder · pagination · encyclopedia
headline
News article title
byline · pull quote · subhead · teaser · front page · masthead · column header · slug · deck · story angle
- printing historyprinting press, Gutenberg, typographers, Gutenberg press, block printing
- rare booksGutenberg Bible, first edition, rare editions, rare books, first editions
- medieval manuscriptsilluminated manuscript, book of hours, codices, illuminated pages, psalter
- Quran manuscriptsbismillah, Arabic calligraphy, Arabic script, illuminated manuscripts, folio
- Victorian booksfirst editions, triple-deckers, Victorian novels, penny dreadfuls, serialized fiction
- printingprinting press, letterpress, printing, lithographers, offset printing
catchwordsexplanations
Statements clarifying something
arguments · elaborations · analyses · treatises · dissertations
catchwordslogical proofs
Valid argument chains
evidence-based reasoning · critical analysis · plain language · unvarnished truth