soundbite
Brief media excerpt
A soundbite is a brief, memorable excerpt from a speech or interview, selected for broadcast because it captures a point concisely: The candidate's gaffe became the soundbite of the night.
The term often carries a negative connotation—that complex issues get reduced to catchy phrases for media consumption.
Politicians and public figures craft statements designed to become soundbites.
Cut or attach
- audioTransmitted sound content
- snippetSmall cut portion
- interviewFormal questioning session
- airtimeScheduled transmission period
podcast · radio · television · newscast · telecast · livestream · voiceover · footage
Small cut portion
- clipCut or attach
- fragmentIncomplete portion of whole
- quoteRepeated words from another
- passageSegment of text
extract · sample · selection · highlight · moment · glimpse · preview · cutting
Expressed with minimal words
- pithyConcise and forceful
- terseBrief to bluntness
- briefShort in duration
- compactTightly packed together
condensed · crisp · tight · punchy · snappy · quotable · one-liner · quip
Rapid rotation around axis
- gaffeClumsy social error
- talking-pointScripted argument for repetition
- rhetoricArt of persuasive language
- campaignOrganized effort toward goal
debate · press-conference · rally · slogan · messaging · optics · pivot · deflection
Spreading quickly online
- memorableWorth holding onto
- quotableWorth citing verbatim
- strikingNoticeably impressive
- resonantDeeply vibrating with sound
iconic · catchy · persuasive · compelling · provocative · powerful · eloquent · forceful
clip
Cut or attach
airtime · podcast · radio · television · newscast · telecast · livestream · voiceover · footage · reporting
snippet
Small cut portion
passage · extract · sample · selection · highlight · moment · glimpse · preview · cutting · portion
succinct
Expressed with minimal words
compact · condensed · crisp · tight · punchy · snappy · quotable · one-liner · quip · zinger
spin
Rapid rotation around axis
- gaffeClumsy social error
- talking-pointScripted argument for repetition
- rhetoricArt of persuasive language
campaign · debate · press-conference · rally · slogan · messaging · optics · pivot · deflection · pundit
viral
Spreading quickly online
resonant · iconic · catchy · persuasive · compelling · provocative · powerful · eloquent · forceful · emphatic
- political theaterkabuki, agitprop, grandstanding, political drama, posturing
- newsnews, headlines, breaking news, headline, news alert
- videosvideos, clip, clips, video clip, films
- broadcast newsnewscast, news anchor, correspondent, breaking news, headline news
- campaigningcandidate, campaign signs, canvassing, campaign manager, fundraising
- excerptsexcerpt, extract, snippet, clip, passage
soundbitedocumentary
Factual film about reality
lecture · keynote address · monologue · dissertation · treatise