off brand
Not the original
Off brand describes products that imitate well-known brands at lower prices, or more broadly, anything that seems like a cheaper or inferior version of something familiar: That movie felt like off-brand Spielberg.
The term often carries a note of dismissiveness.
As a noun, an off-brand is such a product: I bought the off-brand to save money.
Retailer-branded merchandise
- no-nameLacking brand identity
- genericNot brand-name
- budgetPlan for spending
- economySystem of trade and production
value · discount · basic · bargain · white label · unbranded · economical · accessible
Unauthorized replica product
- copycatOne who mimics another
- replicaFaithful scaled reproduction
- cloneGenetically identical organism
- counterfeitFraudulent imitation
fake · lookalike · duplicate · reproduction · dupe · facsimile · bootleg · carbon copy
Low in price
- shoddyOf poor craftsmanship
- substandardBelow required quality
- second-rateBelow acceptable standards
- low-gradeOf poor quality
mediocre · subpar · flimsy · deficient · unreliable · low-quality · tacky · chintzy
Without official permit
- bootlegIllegally produced goods
- piratedCopied without authorization
- counterfeitFraudulent imitation
- unauthorizedNot officially permitted
black-market · illicit · underground · unregulated · unsanctioned · unofficial · unaccredited · gray market
private label
Retailer-branded merchandise
economy · value · discount · basic · bargain · white label · unbranded · economical · accessible · affordable
knockoff
Unauthorized replica product
counterfeit · fake · lookalike · duplicate · reproduction · dupe · facsimile · bootleg · carbon copy · mock
cheap
Low in price
- shoddyOf poor craftsmanship
- substandardBelow required quality
- second-rateBelow acceptable standards
low-grade · mediocre · subpar · flimsy · deficient · unreliable · low-quality · tacky · chintzy · junky
unlicensed
Without official permit
- bootlegIllegally produced goods
- piratedCopied without authorization
- counterfeitFraudulent imitation
unauthorized · black-market · illicit · underground · unregulated · unsanctioned · unofficial · unaccredited · gray market · illegal
- brand classification
off brandname brand
Recognized commercial label
brand name · the real thing · authentic · genuine · official
off brandpremium
Added cost for better
top-shelf · high-end · luxury · top-tier · first-rate
off brandon brand
Matching established image
mainstream · conventional · standard · orthodox · typical