top-of-mind
First thing remembered
Top-of-mind describes something immediately recalled or considered first when a subject comes up.
In marketing, it refers to the brand consumers think of first in a product category: Coca-Cola is top-of-mind for soft drinks.
More generally, it means prominently in one's thoughts: Keep this issue top-of-mind as we move forward.
Often hyphenated when used as an adjective before a noun.
Company's product line name
- advertisingPaid promotional communication
- recallMemory retrieval act
- consumerOne who acquires goods
- awarenessState of perceiving reality
positioning · mindshare · visibility · campaign · recognition · impression · salience · penetration
Act of getting back
- memoryMind's retention capacity
- primingMaking ready beforehand
- associationGroup with shared aim
- accessibilityEase of approach
activation · schema · cue · trigger · attention · processing · encoding · recollection
brand
Company's product line name
- advertisingPaid promotional communication
- recallMemory retrieval act
- consumerOne who acquires goods
awareness · positioning · mindshare · visibility · campaign · recognition · impression · salience · penetration · messaging
retrieval
Act of getting back
- memoryMind's retention capacity
- primingMaking ready beforehand
- associationGroup with shared aim
accessibility · activation · schema · cue · trigger · attention · processing · encoding · recollection · salience
salient
Notably prominent
conscious · forefront · uppermost · spontaneous · unaided · accessible · immediate · present · vivid · fresh
top-of-mindforgotten
No longer recalled
buried · repressed · subconscious · out of mind · unconscious
top-of-mindoverlooked
Not noticed or considered
low-priority · afterthought · neglected · off the radar · back-burner
top, mind, tops, topped, topping, topmost, minds, minded, minding