trade name
Product's market identity
A trade name is the name under which a company conducts business, which may differ from its legal corporate name.
Trade name also refers to a brand name for a product, especially in pharmaceuticals where drugs have both generic and trade names: Tylenol is a trade name for acetaminophen.
Sometimes called a tradename or trading name.
Legal rights over inventions
- infringementViolation of rights
- registrationFormal recording of participation
- proprietaryLegally owned, restricted use
- counterfeitFraudulent imitation
licensing · cease and desist · dilution · genericization · passing off · unfair competition · service mark · distinctiveness
Informal designation for someone
- aliasAdopted false name
- labelIdentifying attachment or marker
- designationFormal name or title
- appellationName or title given
DBA · doing business as · private label · store brand · white label · own brand
Company identifying symbol
- swooshRushing, sweeping sound
- golden archesGold-colored curved structures
- appleCrisp tree fruit
- xeroxDuplicate via machine
band-aid · jacuzzi · velcro · aspirin · heroin · escalator · zipper · thermos
Manufactured medicinal compound
- generic drugUnbranded equivalent medication
- over-the-counterBuyable without medical authorization
- prescriptionMedical dispensing authorization
- consumer goodsProducts bought by individuals
packaged goods · branded merchandise · off-brand · knockoff · imitation · flagship product
intellectual property
Legal rights over inventions
- infringementViolation of rights
- registrationFormal recording of participation
- proprietaryLegally owned, restricted use
counterfeit · licensing · cease and desist · dilution · genericization · passing off · unfair competition · service mark · distinctiveness · remedies
moniker
Informal designation for someone
- aliasAdopted false name
- labelIdentifying attachment or marker
- designationFormal name or title
appellation · DBA · doing business as · private label · store brand · white label · own brand
logo
Company identifying symbol
- swooshRushing, sweeping sound
- golden archesGold-colored curved structures
- appleCrisp tree fruit
xerox · band-aid · jacuzzi · velcro · aspirin · heroin · escalator · zipper · thermos · sharpie
pharmaceutical
Manufactured medicinal compound
- generic drugUnbranded equivalent medication
- over-the-counterBuyable without medical authorization
- prescriptionMedical dispensing authorization
consumer goods · packaged goods · branded merchandise · off-brand · knockoff · imitation · flagship product
genericized
Made into common term
aspirin · escalator · zipper · heroin · thermos · trampoline · dumpster · jacuzzi · velcro · laundromat
- intellectual propertypatents, copyright, patent, copyrights, IP rights
- pharmaceuticalsanalgesics, medicines, anesthetics, pills, acetaminophen
- brand assetsbrand, logo, brand value, brand equity, brand image
- Brand Termsservice mark, logo, wordmark, brand identity, brand
- business documentsarticles of incorporation, invoice, charter, bylaws, contract
- Business Identifierslogo, slogan, tagline, service mark, brand logo
trade namegeneric name
Unbranded product identifier
generic term · common name · chemical name · scientific name · street name
name, trade, named, naming, trader, trading, trademark, nameless, traded