store brand

Retailer's own product

A store brand is a product manufactured for and sold under a retailer's own label rather than a national manufacturer's name.

These products—also called private label or house brands—typically cost less than their name-brand equivalents while offering comparable quality.

The store brand cereal tastes the same to me.

Grocery chains, drugstores, and big-box retailers all develop store brands to build customer loyalty and improve profit margins.

economy

value

Importance or price

savings · bargain · cheap · inexpensive · economical · cost-effective · price-conscious · no-frills · generic · knockoff

retail

supermarket

Self-service food retailer

  • groceryFood retail shop
  • chainLinked segments forming length
  • shelfHorizontal storage surface

aisle · private label · in-house · exclusive · signature · loyalty · packaging · labeling · manufacturer · distributor

product

cereal

Processed grain for breakfast

pantry · canned goods · cleaning supplies · dairy · beverages · snacks · toiletries · batteries · pet food · vitamins

Categories
Opposites
brand origin and marketing

store brandname brand

Recognized commercial label

brand name · premium brand · luxury brand · designer label · flagship brand

Family

store, brand, stores, branded, branding, rebranding, rebrand, rebranded, brander

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G