verticals
Lines going up
Verticals are upright lines or structures, perpendicular to the horizon.
In business, a vertical is an industry sector or market niche: We're expanding into new verticals.
The term suggests specialization within a particular field rather than horizontal spread across many.
In climbing, a vertical is a sheer face.
In graphic design, verticals are the upright elements that give a composition structure.
Distinct portions of something larger
- industriesOrganized commercial production sectors
- nicheRecessed wall space
- segmentDistinct part of whole
- B2BEnterprise-to-enterprise commerce
B2C · enterprise · ecommerce · retail · wholesale · fintech · healthtech · edtech
Vertical or morally sound
- erectVertical in position
- perpendicularAt right angles
- plumbExactly vertical or true
- straightNot curved or crooked
aligned · poised · balanced · standing · orthogonal · true · level · square
Vertical structural element
- pillarUpright architectural support
- buttressArchitectural wall reinforcement
- cantileverBeam supported one end
- lintelBeam over an opening
balustrade · mullion · post · pier · shaft · stanchion · upright · spire
sectors
Distinct portions of something larger
- industriesOrganized commercial production sectors
- nicheRecessed wall space
- segmentDistinct part of whole
B2B · B2C · enterprise · ecommerce · retail · wholesale · fintech · healthtech · edtech · adtech
upright
Vertical or morally sound
- erectVertical in position
- perpendicularAt right angles
- plumbExactly vertical or true
straight · aligned · poised · balanced · standing · orthogonal · true · level · square · rigid
column
Vertical structural element
- pillarUpright architectural support
- buttressArchitectural wall reinforcement
- cantileverBeam supported one end
lintel · balustrade · mullion · post · pier · shaft · stanchion · upright · spire · tower
axis
Rotation reference line
coordinates · plot · chart · bar · histogram · data · trend · series · grid · scale
ascend
Move upward
pitch · alpinism · bouldering · crux · lead · toprope · rappel · quickdraw · dyno · anchor
- window blindsmini blinds, roller blinds, wood blinds, faux wood blinds, bamboo blinds
- hunter showshunters, fences, rails, divisions, ribbons
- market segmentssegments, demographics, demographic, geographic, behavioral
- marketing termsmarket research, target audience, brand recognition, branding, positioning
verticalshorizontals
Lines parallel to ground
horizontal lines · laterals · horizontal bars · crossbars · transversals
- vertical videosRecordings taller than wide
- vertical takeoffAscent without forward motion
- vertical flightAscent or descent directly upward
- vertical lineStraight mark, floor to ceiling
- vertical leapMaximum upward jump distance
- vertical liftRaising something straight up