mass markets
Broad retail audiences
Mass markets refers to the broad consumer population rather than specialized or niche segments.
Products designed for mass markets aim for wide appeal and high volume: The company shifted from boutique sales to mass markets.
As a verb, to mass market something is to promote it to general audiences through mainstream channels: They mass marketed the toy through television ads.
- consumerismPreoccupation with acquiring goods
- retailSales to end users
- supermarketsLarge retail food outlets
- dollar storesDiscount retailers selling inexpensive goods
- wholesaleBulk sales to merchants
shelf space · impulse buys · distribution · commodities · economies of scale · commercialization · advertising · brand loyalty · store brands · everyday low prices · price point · big-box stores · bulk buying · consumer trends · assembly lines · retail chains · scalability · trade fairs
mass marketsbespoke
Made to individual specifications
artisanal · handcrafted · made-to-order · tailor-made · artisanal markets
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