streaming ads

Pre-roll revenue source

Streaming ads are advertisements delivered through internet-based video or audio services—the commercials that interrupt shows on platforms like Hulu, Spotify, or YouTube.

Unlike traditional broadcast ads, streaming ads can be targeted to individual users based on viewing habits and demographics: I keep getting streaming ads for products I searched for yesterday.

Related
  • videoRecorded moving imagery
  • prerollAd before video starts
  • midrollAdvertisement interrupting streaming content
  • ad breakSponsored TV interruption
  • bufferProtective intermediate space

five seconds · skip · autoplay · banner · commercial · monetize · ad revenue · YouTube · Hulu · binge watch · binge · content · unskippable · clicks · impressions · targeting · CPM · sponsorship

Categories
Opposites
advertising medium/delivery platform

streaming adsprint advertising

Marketing in published media

newspaper ads · magazine ads · billboard advertising · outdoor advertising · print ads

viewer experience model

streaming adspaid tier

Subscription requiring payment

premium membership

content type

streaming adsoriginal content

Freshly created material

organic content · premium tier · feature films · user-generated content

Family

stream, streams, streamed, streamer, streamers, streaming, streamline, streamlined, adverts

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Concrete · Negative · Everyday, not technical · Rated G