ad revenue

Money from promotions

Ad revenue is income generated from advertising—the money businesses earn by displaying ads to their audience.

It's the primary business model for most free online services, from search engines to social media platforms to news sites.

The company's ad revenue dropped after users installed ad blockers.

YouTube creators earn a share of ad revenue from videos.

Opposites
revenue source model

ad revenuesubscription fees

Recurring payments for continued service

direct sales · user fees · pay-per-view · membership dues · crowdfunding

financial direction

ad revenuead spend

Funds for paid promotion

advertising costs · ad spending · ad buy

Family

revenue, advertisement

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Rated G