original content

Newly created material

Original content is material created from scratch rather than copied, adapted, or aggregated from existing sources.

The term appears frequently in discussions of social media, copyright, and search engine optimization, where platforms reward creators who produce something new rather than reposting others' work: We need more original content for the blog.

The phrase can sound like marketing jargon when overused.

Related

novel · brand new · new · innovative · homemade · firsthand · genuine · unpublished · indie · DIY · creator · blogger · viral · upload · post · first draft · draft · writing

Categories
Opposites
source/derivation

original contentrepost

Share existing content again

stolen content · user-generated content

novelty/freshness

original contentrepost

Share existing content again

recycled content · reruns · rehash · repeat · rerun

authenticity/creativity

original contentboilerplate

Standardized reusable text

imitation · derivative work · knock-off · knockoff · pastiche

Family

original, content, originate, originated, originating, originates, origination, origin, origins

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G