Just Do It
Stop hesitating, act
Just Do It is Nike's advertising slogan, introduced in 1988, now functioning as a standalone phrase meaning stop hesitating and take action.
The imperative carries motivational force—urging someone past doubt or procrastination toward immediate effort: You've been talking about starting a business for years—just do it.
The phrase has transcended its commercial origins to become general-purpose encouragement.
- NikeTriumph personified
- swooshRushing, sweeping sound
- running shoesFootwear for athletic movement
- actionProcess of doing
- motivationImpetus toward a goal
seize the day · go for it · no excuses · take action · get moving · slogan · sneakers · athletics · determination · hustle · grind · commit · leap · sweat · drive · ambition · willpower · courage
- slogansGot Milk, slogan, tagline, catchphrase, motto
Just Do Ithesitate
Pause in uncertainty
procrastinate · think it over · wait and see · hold back · do nothing
Just Do Itbetter safe than sorry
Prudence over risk
slow and steady · proceed with caution · risk assessment · due diligence · prudence
Just Do Itthink it over
sleep on it · deliberate · plan ahead · think twice · proceed with caution
just, justly, justice, unjust, unjustly, justify, justification, justified, justifiable