mottoes
Words to follow
Mottoes is the plural of motto—a short phrase expressing a guiding principle or ideal.
Organizations, families, and nations adopt mottoes to encapsulate their values: The school's motto is "Knowledge is power".
Both mottoes and mottos are correct plurals, with mottos more common in American English.
Memorable promotional phrase
- taglineMemorable branding phrase
- catchphraseSignature line of words
- brandingCreating distinctive identity
- jingleBrief advertising melody
advertising · campaign · marketing · trademark · headline · soundbite · copywriting · promotional
Highest point or tuft
- scrollWound document of parchment
- bannerDisplayed strip with message
- shieldHandheld defensive armor
- escutcheonShield bearing heraldry
blazon · insignia · armorial · device · emblem · charge · supporters · mantling
Foundational moral beliefs
- credoGuiding personal doctrine
- mantraRepeated focus phrase
- tenetHeld principle or doctrine
- creedStatement of belief
maxim · precept · axiom · philosophy · doctrine · belief · conviction · wisdom
Source of creative impulse
- ambitionDesire for achievement
- perseveranceSustained resolve despite obstacles
- excellenceOutstanding quality or merit
- achievementAccomplished goal or deed
dreams · determination · courage · purpose · passion · commitment · empowerment · growth
slogan
Memorable promotional phrase
- taglineMemorable branding phrase
- catchphraseSignature line of words
- brandingCreating distinctive identity
jingle · advertising · campaign · marketing · trademark · headline · soundbite · copywriting · promotional · signature
crest
Highest point or tuft
escutcheon · blazon · insignia · armorial · device · emblem · charge · supporters · mantling · coronet
principles
Foundational moral beliefs
creed · maxim · precept · axiom · philosophy · doctrine · belief · conviction · wisdom · code
inspiration
Source of creative impulse
- ambitionDesire for achievement
- perseveranceSustained resolve despite obstacles
- excellenceOutstanding quality or merit
achievement · dreams · determination · courage · purpose · passion · commitment · empowerment · growth · potential
- expressionsexpression, I love you, phrase, idioms, thank you
- wisdom sayingsproverbs, sayings, adages, maxims, aphorisms
- early heraldry historycoat of arms, coats of arms, royal crests, shields, banners
- emblemsemblems, emblem, crests, badge, seal
- collected writingsanthology, compilations, compilation, collections, excerpts
- heraldrycoat of arms, coats of arms, crest, crests, arms
mottoestreatises
Formal scholarly compositions
dissertations · manifestos · tomes · screeds · essays
mottoesmanifestos
Public declarations of principles
constitutions · bylaws · policy documents · strategic plans · platforms
- school mottoInstitution's guiding phrase
- national mottoCountry's official slogan
- family mottoInherited saying representing lineage
- state mottoOfficial regional slogan
- Latin mottoSaying in ancient Roman
- class mottoPhrase representing graduating students