mottos
Words to follow
Mottos is the plural of motto—a short phrase expressing a guiding principle or ideal.
Organizations, families, and nations adopt mottos: The Olympic motto is "Faster, Higher, Stronger".
School mottos appear on crests and letterheads.
Personal mottos capture life philosophies: Her motto was "No regrets".
The alternative plural mottoes is also correct but less common.
Foundational moral beliefs
- credoGuiding personal doctrine
- philosophyStudy of fundamental truths
- tenetsFoundational beliefs of doctrine
- creedStatement of belief
maxims · precepts · code · values · doctrine · beliefs · convictions · axioms
Memorable branding phrase
- catchphraseSignature line of words
- mantraRepeated focus phrase
- brandingCreating distinctive identity
- marketingPromoting goods to consumers
campaign · headline · banner · soundbite · trademark · signature · advertising · rallying
Inherited cultural legacy
- nationalismDevotion to one's country
- patriotismDevotion to one's homeland
- ancestryFamily line of descent
- traditionCustom passed through generations
lineage · belonging · clan · tribe · crest · coat of arms · emblem · insignia
Study of right conduct
- virtueMoral goodness or merit
- integrityMoral soundness and consistency
- honorHigh regard, moral dignity
- righteousnessMoral correctness or virtue
justice · fairness · truth · duty · conscience · decency · wisdom · compassion
Impetus toward a goal
- aspirationStrong desire for achievement
- encouragementSupport spurring continued effort
- upliftRaise emotionally or physically
- ambitionDesire for achievement
enthusiasm · hope · determination · perseverance · rallying cry · empowerment · resilience · fortitude
principles
Foundational moral beliefs
- credoGuiding personal doctrine
- philosophyStudy of fundamental truths
- tenetsFoundational beliefs of doctrine
creed · maxims · precepts · code · values · doctrine · beliefs · convictions · axioms · ethos
tagline
Memorable branding phrase
- catchphraseSignature line of words
- mantraRepeated focus phrase
- brandingCreating distinctive identity
marketing · campaign · headline · banner · soundbite · trademark · signature · advertising · rallying · bumper sticker
heritage
Inherited cultural legacy
- nationalismDevotion to one's country
- patriotismDevotion to one's homeland
- ancestryFamily line of descent
tradition · lineage · belonging · clan · tribe · crest · coat of arms · emblem · insignia · banner
ethics
Study of right conduct
- virtueMoral goodness or merit
- integrityMoral soundness and consistency
- honorHigh regard, moral dignity
righteousness · justice · fairness · truth · duty · conscience · decency · wisdom · compassion · fidelity
motivation
Impetus toward a goal
- aspirationStrong desire for achievement
- encouragementSupport spurring continued effort
- upliftRaise emotionally or physically
ambition · enthusiasm · hope · determination · perseverance · rallying cry · empowerment · resilience · fortitude · courage
- expressionsexpression, I love you, phrase, idioms, thank you
- grandma's wisdomproverbs, sayings, adages, maxims, life lessons
- phrasesnoun phrases, noun phrase, verb phrase, prepositional phrase, prepositional phrases
- utterancesutterance, statements, exclamation, assertion, questions
- wisdomwisdom, sagacity, sapience, discernment, insight
- Wisdom & Wordsfamous quotes, wise sayings, maxims, aphorisms, proverbs
mottosmanifestos
Public declarations of principles
treatises · dissertations · tomes · screeds · monographs
mottossmall talk
Polite trivial conversation
idle chatter · chit-chat · fine print · asides · gossip
mottosequivocations
Deliberately ambiguous statements
hedges · ambiguities · disclaimers · qualifications · uncertainties
- school mottoInstitution's guiding phrase
- national mottoCountry's official slogan
- family mottoInherited saying representing lineage
- state mottoOfficial regional slogan
- Latin mottoSaying in ancient Roman
- class mottoPhrase representing graduating students