Got Milk

White mustache campaign

Got Milk is an advertising slogan from a 1993 California dairy industry campaign, featuring celebrities with milk mustaches.

The phrase became a cultural catchphrase and spawned countless parodies substituting other products: Got beer? , Got Jesus?

The ungrammatical structure—using past tense instead of "Have milk?" or "Do you have milk?"—made it memorable and instantly recognizable.

Related

celebrity · celebrity endorsement · advertisement · ad campaign · white · carton · bones · cereal · cookies · glass · pour · cold · fresh · creamy · wholesome · breakfast · fridge · slogan

Categories
Opposites
advertising memorability

Got MilkNew Coke

Failed soda reformulation

dietary/health messaging

Got Milkdairy-free

Containing no milk products

Family

got, milk, getting, gotten, milks, milked, milking, milky, milkier

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Everyday, not technical · Rated G