behavioral tracking

Watching user actions

Behavioral tracking is the monitoring and recording of what people do—their clicks, purchases, movements, browsing habits, or app usage.

Companies use behavioral tracking to build profiles for targeted advertising, personalize content, or analyze patterns: The site uses behavioral tracking to show you ads based on your search history.

The practice raises persistent privacy concerns.

surveillanceSystematic observation of subjects
big brotherOlder male sibling
cookiesSmall sweet baked goods
analyticsSystematic examination of datasets
monitoringOngoing observation of something

data · user data · pixels · fingerprinting · browser history · privacy policy · targeting · targeted ads · algorithms · clicks · scrolling · eyeballs · screen time · retargeting · profiles · heatmaps · sessions · timestamps

Opposites

surveillance vs. privacy

behavioral trackingprivacy

Freedom from observation

digital privacy · privacy protection · private browsing · online privacy · incognito mode

data collection vs. data protection

behavioral trackingdata protection

Securing sensitive information

opt-out · do not track · anti-tracking

identification vs. anonymity

behavioral trackinganonymous browsing

anonymity · pseudonymity · identity protection · incognito mode · VPN usage

Family

behavioral, tracking, behavior, behave, behaved, behaves, behaving, behaviorally, behaviourism

Familiarity: Top 500,000
Profile: Used worldwide · Timeless · Abstract · Negative · Rated G