ad buys
Paid media slots
Ad buys are purchases of advertising space or time across media channels—television slots, radio spots, online placements, billboard space.
The term appears most often in political and marketing contexts: The campaign increased its ad buys in swing states.
A large ad buy signals serious investment in reaching an audience.
- mediaInformation distribution channels
- campaignOrganized effort toward goal
- spotsDetects or marks
- airtimeScheduled transmission period
- televisionBroadcast viewing device
commercials · prime time slots · budget · placement · impressions · reach · frequency · target audience · political · swing state · spending · slots · broadcast · digital · targeting · ratings · audience · primetime
- campaigningcandidate, campaign signs, canvassing, campaign manager, fundraising
- broadcast advertisingTV commercials, radio spots, commercials, TV spots, airtime
- Campaign AdsTV spots, radio spots, airtime
- campaign costscampaign spending, direct mail, staff salaries, travel expenses, consulting fees
- campaign financedonations, donation, contributions, contribution, donors
ad buysorganic growth
Growth arising internally, gradually
word of mouth · viral marketing · organic traffic · viral content · grassroots marketing
ad buysnews coverage
Journalistic attention to events
press coverage · public relations · media relations · critical reviews
ad, buy, ads, buys, bought, buying, buyer, buyers, advertisement