shotgun approach
Wide-net method
A shotgun approach is a strategy that spreads effort widely rather than targeting precisely—like a shotgun's pellets versus a rifle's single bullet.
The method sacrifices precision for coverage: They took a shotgun approach to marketing, advertising everywhere at once.
Often implies wastefulness or lack of focus, though sometimes broad coverage is the point.
- brute forcePower over technique
- scattershotBroadly unfocused approach
- spray and prayUncontrolled automatic fire
- crapshootUnpredictable risky undertaking
- hit or missLacking consistent reliability
shotgun · indiscriminate · dragnet · cast a wide net · fishing expedition · broad · random sampling · divergent thinking · strategy · trial-and-error · buckshot · methodology · carpet bombing · blanket coverage · brainstorming · viral marketing · lateral thinking · gun jumping
- combat idiomsstab in the back, dodge a bullet, in the crosshairs, fire away, under the gun
shotgun approachprecision targeting
Exact aim at specifics
pinpoint accuracy · micro-targeting · surgical strike · narrowcasting · cherry-picking
shot, shots, gunner, gunners, gunnery, shotguns, shoot, shooting, shooter