persuadables
Those still deciding
Persuadables are people whose opinions or votes might be swayed—the undecided segment that campaigns and advertisers target most aggressively.
In political contexts, persuadables occupy the middle ground between committed supporters and firm opponents: Both candidates focused their final weeks on persuadables in swing states.
The term treats openness to influence as a defining characteristic.
Receptive to different ideas
- impressionableEasily influenced or affected
- suggestibleEasily influenced by others
- receptiveOpen to input
- malleableCapable of being shaped
influenceable · amenable · uncertainty · ambivalent · conflicted · wavering · changeable · convincible
Intended recipients of content
- prospectsExpected future outcomes
- leadsGoes in front
- warm leadsInterested potential customers
- comparison shoppersBuyers seeking best prices
Uncommitted potential voters
- moderatesReduces intensity or extremity
- independentsUnaffiliated persons or entities
- centristsPolitical middle-dwellers
- battlegroundLocation of armed combat
fence-sitters · floating voters · purple state · wavering · uncommitted · suburban voters
open-minded
Receptive to different ideas
- impressionableEasily influenced or affected
- suggestibleEasily influenced by others
- receptiveOpen to input
malleable · influenceable · amenable · uncertainty · ambivalent · conflicted · wavering · changeable · convincible · swayable
target audience
Intended recipients of content
- prospectsExpected future outcomes
- leadsGoes in front
- warm leadsInterested potential customers
swing voters
Uncommitted potential voters
- moderatesReduces intensity or extremity
- independentsUnaffiliated persons or entities
- centristsPolitical middle-dwellers
battleground · fence-sitters · floating voters · purple state · wavering · uncommitted · suburban voters
- electionsballot, ballots, voter registration, candidates, polls
persuadablestrue believers
Unwavering adherents to doctrine
diehards · die-hards · hardliners · loyalists · partisans
persuadablespersuaders
Those who change minds
influencers · advocates · campaigners · propagandists · opinion makers