targeter
Person selecting objectives
A targeter is someone who selects or identifies targets.
In military and intelligence contexts, a targeter analyzes information to identify locations, individuals, or assets for strikes or surveillance: CIA targeters tracked the compound for months.
In marketing, a targeter identifies specific audiences for advertising campaigns.
The word appears most often in national security discussions.
Purpose or direction
- shooterOne who fires weapons
- bullseyeExact center target
- accuracyDegree of correctness
- sniperConcealed precision shooter
sharpshooter · marksman · rifle · archery · trajectory · sighting · scope · reticle
Self-guided airborne weapon
- laserConcentrated light device
- guidanceAdvice for decisions
- radarRadio-wave object detection
- droneUnmanned flying machine
artillery · coordinates · munitions · surveillance · reconnaissance · acquisition · designation · payload
Monitoring location over time
- stalkingStealthy, persistent pursuit
- quarryPit for extracting rock
- preyAnimal being hunted
- trailPath through wilderness
camouflage · blinds · decoys · trapping · safari · gamekeeper · outfitter · spotter
Gathered viewers collectively
- demographicStatistical population category
- segmentationDivision into sections
- analyticsSystematic examination of datasets
- advertisingPaid promotional communication
campaign · consumer · profiling · personalization · outreach · engagement · conversion · leads
aim
Purpose or direction
sniper · sharpshooter · marksman · rifle · archery · trajectory · sighting · scope · reticle · crosshairs
missile
Self-guided airborne weapon
drone · artillery · coordinates · munitions · surveillance · reconnaissance · acquisition · designation · payload · strike
tracking
Monitoring location over time
trail · camouflage · blinds · decoys · trapping · safari · gamekeeper · outfitter · spotter · pursuit
audience
Gathered viewers collectively
- demographicStatistical population category
- segmentationDivision into sections
- analyticsSystematic examination of datasets
advertising · campaign · consumer · profiling · personalization · outreach · engagement · conversion · leads · prospects
- spiesJames Bond, spy, Jason Bourne, secret agent, Ethan Hunt
targeterscatterer
One who spreads widely
broadcaster · randomizer · scattershot · generalizer · blunderer
- easy targetVulnerable person or thing
- on targetAccurately directed or predicted
- soft targetUndefended vulnerable site
- target practiceAim improvement through repetition
- off targetNot hitting intended point
- moving targetsObjectives that keep changing
target, targets, targeted, targeting, retargeting, retarget, untargeted, retargeted, mistargeted