sidebar ads

Peripheral web marketing

Sidebar ads are advertisements displayed in the vertical margins of a webpage, typically alongside the main content.

These narrow rectangular banners occupy space that would otherwise be empty, visible as users scroll through articles or browse sites.

The format has become less prominent as web traffic shifted to mobile devices, where screen width doesn't accommodate sidebars.

Related

above the fold · monetization · impressions · click-through · click fraud · revenue · annoying · intrusive · blocker · scrolling · flash · targeting · retargeting · cookies · trackers · CPM · publishers · squeeze

Opposites
page position/prominence

sidebar adscenterpiece

Decorative table focal point

splash page · headline · masthead

content type

sidebar adsorganic content

Non-sponsored online material

user-generated content · main article · native content

advertising intrusiveness

sidebar adspop-up ads

Unsolicited website interruptions

unskippable ads · pre-roll ads · push notifications

Family

sidebar, ads, side, bar, ad, sides, bars, sided, siding

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Concrete · Everyday, not technical · Rated G